Rebuznando por Mallorca

Rebuznando por Mallorca

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Esta semana he tenido el placer de conocer a Pepper, la famosa burra que hace de relaciones públicas de su agroturismo en Campos y que ahora también se dedica a promocionar la ‘otra’ Mallorca;  la Mallorca del campo y de la cultura, más allá de la playa y de las discotecas.

La campaña publicitaria de Pepper ha tenido tal éxito que ahora esta burrita tan entusiasta está planeando abrir su propia empresa a través de la cual ayudará a que pequeñas empresas puedan promocionar su trabajo a través de las redes sociales.
¡Muchas gracias Pepper por haberme recibido tan bien! ¡La próxima vez te traerá unas zanahorias!

Pepper con su hijita Sugar / Pepper with her daughter Sugar

This week I went along to visit a very special donkey. Her name is Pepper and she lives just outside Campos, and she has become the biggest marketing phenomenon Mallorca has produced since Rafael Nadal. Pepper started out as the ‘public relations officer’ of her rural hotel, using social media to attract more customers. She has since gone on to promote Mallorca, focusing on its many ‘other’ attractions; the countryside, the mountains, nature and culture.

Pepper’s marketing campaign has been so successful that she now plans to open her own business in order to help other small businesses use social media and internet marketing to attract more clients. Thank you Pepper for spending some time with me. I promise to bring you some carrots next time!

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